The Wander List

a daily guide to wanderlust in the city

Bag it Up August 19, 2009

Filed under: Budget Friendly,Shopping — thewanderlist @ 4:34 pm
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wander gear

At long last: The perfect daytime bag.

At long last: The perfect daytime bag.

When I lived in Phoenix, I drove a four-door sedan that functioned as a walk-in closet on wheels. It could carry magazines, newspapers, books, a change of clothes and shoes for the gym, water bottles and a variety of snacks worthy of a top-notch vending machine. Once, while working as a  breaking news reporter, I assembled a formal outfit from the contents of my trunk to interview Dick Gephardt at a swanky fundraiser.

Of course, one thing my car didn’t often have room for was passengers. But the trade-off seemed worth it.

In NYC – and any city where public transportation is king — cars are replaced by big bags. When I moved here this winter, I began a mad search for something that could replace my car-closet, or at the very least handle the weight of a Harry Potter tome.

At a craft fair I discovered Yukiko Sato, a line of purses made by a Japanese designer in Long Island City. These totes are as stylish as they are reliable. Many of the bags are lined with colorful kimono fabrics (the designer also offers kimono fittings). A drawstring keeps pickpockets at bay, and the materials are fire- and water-proof. Mine has survived many a rain and snow storm. Luckily, I haven’t had a chance to test the fireproofing.

The most ingenious part of Yukiko Sato’s line is that it includes “inserts” that hold all your stuff and can be transferred from one bag to another.

Plus, the website lists five reasons to buy the product, including: ”Be Smart Lady!” and “Learn Sophisticated Japanese Way of Organizing Skill.” It is hard to argue with this.

A couple things can be improved upon, like sturdier straps and drawstrings. While sizes vary, mine is big enough to carry an entire evening ensemble – and maybe even Dick Gephardt himself.

 

Mad Men Yourself August 19, 2009

Photo by Frank Ockenfels 3, courtesy amctv.com

Mad Men's charming, sad and mysterious Betty and Don Draper. Photo by Frank Ockenfels 3, courtesy AMC.

 

The AMC series Mad Men may be about advertising’s golden age, but it’s also illustrating the power of the industry’s digital age.

 

It seems fitting that a show about ads should woo us with, well, ads. No marketing blitz in recent memory has been so multifaceted and successful.

 

July2009 170

Actors promoting Mad Men in Columbus Circle, NYC.

First there were Facebook promos hawking the season premier, which Tivos across the country recorded Sunday. Then, there was the viral marketing of MadMenYourself.com, a site that lets you dress up as a Mad Men character and post the illustration to your Facebook and Twitter accounts.

 

In New York, the show went a step further this weekend and hired actors to parade around Columbus Circle in 1960s garb. Other PR reps passed out fliers on street corners, and the Museum of Arts and Design (MAD) projected mid-century advertisements on the side of a building. Enthusiastic viewers then gathered to watch the premier together in Times Square.

 

I’d never had an inclination to watch the show. But all this prompted me to buy the season 1 DVDs to see what the fuss was about. For all its clever advertising, so far Mad Men has succeeded in making me mad at men. I know it’s fiction, and I tend to take my TV shows too seriously, but the unflinching look at life and, especially, sexism in 1960 makes me want to run out and reread The Feminine Mystique.

 

Actresses promoting Mad Men in Columbus Circle, NYC.

Actresses promoting Mad Men in Columbus Circle, NYC.

I’m pushing through the episodes because Donald Draper is such a mystery, and I’ve heard characters in the current season, set in 1963, will start to seek liberation after some awful events like JFK’s and MLK’s assassinations. (This New York Times article does a good job of explaining why a show about a time so antiquated is so relevant right now.)

 

As the show suggests, the sales department can only get you so far. In the end, viewers will stay tuned if Mad Men‘s creativity lives up to the hype.

 

 
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